Designing evidence programs that marketing actually uses
How to move from “we should do a trial” to a right-sized evidence roadmap that gives both regulatory confidence and simple, ownable claims…
Mindful Science Blog
Notes from the lab, the field & the quiet moments in between.
Short, practical reflections on longevity, nutraceutical innovation, women’s and metabolic health, digital health data and leading science-led teams.
Latest posts
Duplicate one of these blocks for each new article. Link out to a separate page, Notion document, Substack – whatever you prefer.
What longevity science looks like in a supermarket aisle
Hallmarks of ageing are powerful – but consumers don’t buy “hallmarks”. They buy better mornings, calmer evenings and energy for the things they care about…
Building an APAC innovation ecosystem without losing your mind
Notes from linking Australia, Singapore and broader Asia into a living R&D ecosystem – and the governance questions that really matter…